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Kaanapali Beach Resort Reports Results for the Second Annual ‘Holiday Food Bank Challenge’ - Kaanapali Resort
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Kaanapali Beach Resort Reports Results for the Second Annual ‘Holiday Food Bank Challenge’

FOR IMMEDIATE RELEASE:  Monday, December 21, 2009

KAANAPALI, Maui, Hawai‘i – Kaanapali Beach Resort Association (KBRA) members have once again displayed tremendous holiday spirit and generosity in the second annual ‘Holiday Food Bank Challenge’ to benefit the depleted Maui Food Bank.

The resort-wide challenge took place between October 26 and December 11, with members collecting 13,110 pounds of food plus $5,788.00!

Results from ‘Holiday Food Challenge’ are:
•    Winners:  Kaanapali Golf Resort with a whopping $30.98 per employee, followed by UFO Parasail with $15.38 per employee, and the Marriott Maui Ocean Center with $10.30.

Pictured on the course with some of the goods collected are (L-R): Rinzo Onza, Shane Hill (blue shirt), Randy Ricardos, Catherine Caubet, Matt Walsh, Sutee Nitakorn, Alvin Diamond and Jack Teruya (kneeling)

•    In total, KBRA ohana collected 13,110 lbs of food and $5,788.00. Using KBRA’s formula of $1 = 1 lb, for a total of $18,898.00 cash / food equivalent donation.

“We’re so fortunate to have the Kaanapali Beach Resort Association looking out for us during this critical time,” said Marlene Rice, Development Director for the Maui Food Bank. “KBRA’s food challenge efforts will provide hunger relief over 10,000 people who are at risk of going hungry during this holiday season.  Our mahalo goes out to everyone in Ka‘anapali for the generosity they have extended to the Maui Food Bank.”

Every KBRA member is a winner and the list of participants this year were:  Hyatt Regency Maui Resort & Spa, Marriott’s Maui Ocean Club, The Westin Maui Resort & Spa. Whaler on Kaanapali  Beach, Kaanapali  Beach Hotel, Sheraton Maui Resort & Spa, Royal Lahaina Resort, Maui Kaanapali Villas, Westin Kaanapali Ocean Resort Villas, Leilani’s on the Beach, Kaanapali Golf Resort, UFO Parasail.

“I’m filled with pride by the charitable giving displayed by our resort ‘ohana,” commented Shelley Kekuna, KBRA Executive Director.  “Everyone is so busy during the holidays but KBRA members are never too busy heed a call to help the less fortunate.”

High-resolution image of the group available upon request.

About the Maui Food Bank
The Maui Food Bank is our community’s primary safety net for providing hunger relief to those in need. Their mission is to help the hungry in Maui County by collecting and distributing food through community partnerships.  The Maui Food Bank fulfills its mission with compassion, integrity and aloha.  An important goal of the Maui Food Bank is to make sure that no one in our island ohana goes to bed hungry.

About Kaanapali Beach Resort
Kaanapali Resort is a completely self-contained resort on a three-mile stretch of beach along the sunny western shores of Maui.  The first master-planned resort in the State of Hawai‘i,

Kaanapali was developed by American Factors, Inc., (Amfac) beginning in 1959. Ka‘anapali
Resort opened in 1962. Today, the resort is managed by Kaanapali Operators Association.

Members include five hotels, four condominiums, two vacation ownership properties, golf courses, attractions, shopping complexes, recreational activities & tours, realty company and beachfront restaurants.

To learn more about the Kaanapali Beach Resort visit www.kaanapaliresort.com.

MEDIA CONTACT:
Charlene Ka‘uhane
Ka‘uhane, Inc.
Phone:  808-243-2290
Email:  charlene@kauhaneinc.com

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